by Dzudzie Faith Netshisaulu
Season Launch and 30-Year Milestone
The Premier Soccer League (PSL), together with Betway, has officially launched the 2026/27 Betway Premiership season, opening a new chapter for South African football as the League celebrates 30 years of professional excellence.
The launch brought together PSL leadership, Betway executives, coaches from all 16 Betway Premiership clubs and key stakeholders to reflect on three decades of growth in the professional game and look ahead to another highly anticipated season.
PSL’s Football Legacy
Over the past 30 years, the PSL has grown into one of Africa’s leading football competitions, producing outstanding players, coaches and clubs while creating memorable moments for millions of supporters across South Africa.
Betway Partnership and Fan Engagement
The 2026/27 season also marks Betway’s third year as title sponsor of Africa’s largest football league.
Since the partnership began, Betway has strengthened supporter engagement through initiatives such as the popular S’bonise & Win campaign.
The campaign rewards fans who proudly wear their club colours at televised Betway Premiership matches, helping to create vibrant matchday atmospheres and boost attendance across league fixtures.
Increased Rewards for Supporters
Speaking at the launch, Betway Head of Sponsorship Jason Shield congratulated the PSL on its 30-year milestone and announced an enhanced reward for supporters as part of the celebrations.
“Congratulations to the Premier Soccer League on reaching this remarkable 30-year milestone. Three decades of excellence is a significant achievement for South African football, and Betway is proud to be part of this historic celebration. Football belongs to the fans, so we want to recognise this occasion by increasing the S’bonise & Win prize to R30 000. It’s our way of celebrating the League’s rich history while rewarding the supporters whose passion and loyalty have helped shape it over the past 30 years,” said Shield.
Last season, S’bonise & Win winners received R10 000, while supporters with active Betway accounts doubled their prize to R20 000.
For the 2026/27 season, the format remains the same: winners will receive R10 000, while supporters with active Betway accounts will have their prize tripled to R30 000 in celebration of the PSL’s 30th anniversary.
Season Outlook
With the new season set to begin this weekend, the Betway Premiership is expected to showcase South Africa’s top football talent, intense rivalries and passionate supporters as the PSL and Betway continue building the League’s legacy.
